About Us

Group of seven diverse professionals, four women and three men, posing in front of a wall with a logo, some seated and some standing, dressed in business casual attire.

Operational AI for the coordination workflow

Routina helps regional couriers, 3PLs, and field service operators keep customer experience consistent through turnover and daily change. We combine assistive AI with an audit-ready workflow to resolve cases faster, protect SLAs, and prove performance with timestamped history.

Meet the Team →

What we build

Orchestration layer

Coordinate schedules, routing support, partner capacity, and follow-through in one workflow. Built to stay stable when reality changes.

Assistive AI agents

Automate repetitive coordination work: intake, scheduling and rescheduling, reminders, dispatch support, and SLA monitoring. Always with clear human control.

Proof and performance layer

Capture what happened, when it happened, and who touched it. Share audit logs and SLA metrics in reviews, renewals, and compliance conversations.

Logistics, led by operators and builders

  • Adrian Figueroa

    Adrian Figueroa

    Co-Founder & CEO / Head of Product

  • Orban Mendoza - Co-Founder & Chief Relations Officer

    Orban Mendoza

    Co-Founder & Chief Relations Officer

  • Paola Perez - VP of Operations.png

    Paola Perez

    VP of Operations

  • Christopher Owens - Chief Technology Officer

    Christopher Owens

    Chief Technology Officer

  • Siul Suarez - Dispatch Manager

    Siul Suarez

    Dispatch Manager

  • Ariana Espinosa - Driver Development Manager

    Ariana Espinosa

    Driver Development Manager

  • Johann Gracia - Software Developer

    Johann Gracia

    Full Stack Software Developer

  • Yhoan Gonzalez - Lead Operations Assistant

    Yhoan Gonzalez

    Lead Operations Assistant

  • Dan Alvarez - Receivables & Payables Assistant

    Dan Alvarez

    Receivables & Payables Assistant

  • Ana Alvarez - Support Specialist

    Ana Alvarez

    Support Specialist

  • Jose Rodriguez - Operations Assistant

    Jose Rodriguez

    Operations Assistant

  • Raul Quintero - Support Executive

    Raul Quintero

    Support Executive

See Routina run on your workflow

Book a live demo

In a live demo, we walk through a real day in your operation. You’ll see where cases break, how teams recover, and how Routina keeps coordination moving with a clear audit trail.