About Us

Group photo of six professionally dressed people in front of a wall with a company logo that reads 'Routina' and features a target with an arrow. Three people are seated in the front row, and three are standing behind them.

Operational AI for the coordination workflow

Routina helps regional couriers, 3PLs, and field service operators keep customer experience consistent through turnover and daily change. We combine assistive AI with an audit-ready workflow to resolve cases faster, protect SLAs, and prove performance with timestamped history.

Meet the Team →

What we build

A digital infographic with five icons arranged in a circle around a central glowing circle. The icons include an eye with a bar chart, a download tray with an arrow and speech bubble, a document with a magnifying glass, a person with a check mark, and a map with a route.

Orchestration layer

Coordinate schedules, routing support, partner capacity, and follow-through in one workflow. Built to stay stable when reality changes.

Assistive AI agents

Automate repetitive coordination work: intake, scheduling and rescheduling, reminders, dispatch support, and SLA monitoring. Always with clear human control.

Proof and performance layer

Capture what happened, when it happened, and who touched it. Share audit logs and SLA metrics in reviews, renewals, and compliance conversations.

Logistics, led by operators and builders

  • Adrian Figueroa

    Adrian Figueroa

    Co-Founder & CEO | Head of Product

  • Orban Mendoza - Co-Founder & Chief Relations Officer

    Orban Mendoza

    Co-Founder & Chief Relations Officer

  • Christopher Owens - Chief Technology Officer

    Christopher Owens

    Chief Technology Officer

  • Gustavo Moreno - Senior Software Engineer

    Gustavo Moreno

    Senior Software Engineer

  • Jorge Macias

    Jorge Macias

    Outbound Manager

  • Joe Hinderstein

    Joe Hinderstein

    Healthcare Tech Sales Manager

  • Paola Perez - VP of Operations.png

    Paola Perez

    Vice President of Operations

  • Manuel Melendez

    Manuel Melendez

    Controller

  • Dan Alvarez - Accounting Assistant

    Dan Alvarez

    Accounting Assistant

  • Raul Quintero - Support & Implementations Specialist

    Raul Quintero

    Support & Implementations Specialist

See Routina run on your workflow

Book a live demo

In a live demo, we walk through a real day in your operation. You’ll see where cases break, how teams recover, and how Routina keeps coordination moving with a clear audit trail.