ABOUT · BUILT IN PUERTO RICO

We built Routina from inside operations.

Routina was born inside a healthcare logistics operation that hit the same coordination wall every operator hits. We built our own AI tools, watched them work, and decided to make them available to others.

The story

Built from coordination problems we lived through.

Routina was built by operators who spent years running healthcare logistics across Puerto Rico — coordinating pharmacies, EHRs, dispatch software, payer systems, and customer communication channels, all at hospital-grade reliability.

After serving customers like Baxter, Smith & Nephew, MMM, and Puerto Rico's largest pharmacy and home care networks, we hit a ceiling that's familiar to every operator: the systems didn't talk to each other. Phone calls, spreadsheets, and tribal knowledge held the operation together — and every new customer added more glue work, not more revenue.

So we built our own AI tools to coordinate across the stack. They worked better than we expected. We hardened the platform for healthcare-grade compliance and made it available to other operators.

That platform is Routina. It's middleware for AI teammates. It runs on top of the systems you already use — no migration, no lock-in. It's healthcare-native by design, but the architecture works wherever multi-step coordination is the bottleneck. Every workflow you'd deploy at your operation has been pressure-tested against a real operation first.

The team

Operators and engineers building from inside.

A small team based in Puerto Rico, building for healthcare and operations work we know firsthand.

Adrian Figueroa

Adrian Figueroa

Chief Executive Officer

Christopher Owens

Christopher Owens

Chief Technology Officer

Gustavo Hornedo

Gustavo Hornedo

DevOps Engineer

Sebastian Rodriguez Paonessa

Sebastian Rodriguez Paonessa

Executive Sales Partner – Dominican Republic

Advisors

Healthcare advisors who've seen this work before.

Senior practitioners and operators who guide our healthcare strategy, compliance posture, and clinical workflow design.

Francisco Martorell

Francisco Martorell

Healthcare Advisor

CR

Carlos Rodriguez

Healthcare Advisor

Mariano de Socarraz

Mariano de Socarraz

Healthcare Advisor

Where we are

Headquartered in San Juan.

HQ
San JuanPuerto Rico
18.4655° N · 66.1057° W

Puerto Rico is a deliberate choice. Bilingual EN/ES by default, healthcare-density that produces real operational pressure, and a regulatory bridge between US healthcare requirements and Latin America's growing markets.

Our team is distributed-friendly — we hire across PR and the US — but the core engineering and customer success functions run from San Juan. Customers reach a real human, in their preferred language, the same business day.

Built in Puerto Rico. Built for operators.

We're hiring

Build the AI layer for healthcare operations.

Engineers, designers, and healthcare operators wanted. Real ownership, real customers, real revenue. Bilingual environment.

See open roles

Want to see how operators run Routina?

Book a 30-minute working session. No pitch deck — we'll show you what we built and how customers use it.

Book a demo

HIPAA-compliant · BAA available · Built in Puerto Rico