ABOUT · BUILT IN PUERTO RICO

We built Routina from inside operations.

Routina was born inside Flexio — a healthcare logistics company that hit the same coordination wall every operator hits. We built our own AI tools, watched them work, and decided to make them available to others.

The story

Built from coordination problems we lived through.

Flexio launched in 2020 to handle pharmaceutical and clinical logistics across Puerto Rico — work that requires coordination across pharmacies, EHRs, dispatch software, payer systems, and customer communication channels, all running at hospital-grade reliability.

After serving Baxter, Smith & Nephew, MMM, and Puerto Rico's largest pharmacy and home care networks, we hit a ceiling that's familiar to every operator: the systems didn't talk to each other. Phone calls, spreadsheets, and tribal knowledge held the operation together — and every new customer added more glue work, not more revenue.

We built our own AI tools to coordinate across our stack. They worked better than we expected. So we extracted the platform, hardened it for healthcare-grade compliance, and made it available to other operators. That platform is Routina.

It's middleware for AI agents. It runs on top of the systems you already use — no migration, no lock-in. It's healthcare-native by design, but the architecture works wherever multi-step coordination is the bottleneck. We still run Flexio on it. Every workflow you'd deploy at your operation has been pressure-tested against ours first.

The team

Operators and engineers building from inside.

A small team based in Puerto Rico, building for healthcare and operations work we know firsthand.

AF

Adrian Figueroa

CEO & Head of Product

Founder. Drives product strategy and customer relationships. PMP-certified, with a background in governmental IT project management before founding Flexio in 2020.

CO

Christopher Owens

Chief Technology Officer

Leads platform engineering. Designed Routina's agent runtime, integration layer, and the production infrastructure that runs our customers' workflows.

OM

Orban Mendoza

Relations Officer

Co-founder. Manages partner relationships, channel development, and external stakeholder engagement across the US and Latin America markets.

PP

Paola Perez

VP of Operations

Runs day-to-day operations across both Flexio and Routina. Ensures customer deployments, compliance workflows, and internal coordination ship on time.

Advisors

Healthcare advisors who've seen this work before.

Senior practitioners and operators who guide our healthcare strategy, compliance posture, and clinical workflow design.

FM

Francisco Martorell

Healthcare Advisor

CR

Carlos Rodriguez

Healthcare Advisor

Where we are

Headquartered in San Juan.

HQ
San JuanPuerto Rico
18.4655° N · 66.1057° W

Puerto Rico is a deliberate choice. Bilingual EN/ES by default, healthcare-density that produces real operational pressure, and a regulatory bridge between US healthcare requirements and Latin America's growing markets.

Our team is distributed-friendly — we hire across PR and the US — but the core engineering and customer success functions run from San Juan. Customers reach a real human, in their preferred language, the same business day.

Built in Puerto Rico. Built for operators.

We're hiring

Build the AI layer for healthcare operations.

Engineers, designers, and healthcare operators wanted. Real ownership, real customers, real revenue. Bilingual environment.

See open roles

Want to see how operators run Routina?

Book a 30-minute working session. No pitch deck — we'll show you what we built and how customers use it.

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HIPAA-compliant · BAA available · Built in Puerto Rico