Routina was born inside a healthcare logistics operation that hit the same coordination wall every operator hits. We built our own AI tools, watched them work, and decided to make them available to others.
The story
Routina was built by operators who spent years running healthcare logistics across Puerto Rico — coordinating pharmacies, EHRs, dispatch software, payer systems, and customer communication channels, all at hospital-grade reliability.
After serving customers like Baxter, Smith & Nephew, MMM, and Puerto Rico's largest pharmacy and home care networks, we hit a ceiling that's familiar to every operator: the systems didn't talk to each other. Phone calls, spreadsheets, and tribal knowledge held the operation together — and every new customer added more glue work, not more revenue.
So we built our own AI tools to coordinate across the stack. They worked better than we expected. We hardened the platform for healthcare-grade compliance and made it available to other operators.
That platform is Routina. It's middleware for AI teammates. It runs on top of the systems you already use — no migration, no lock-in. It's healthcare-native by design, but the architecture works wherever multi-step coordination is the bottleneck. Every workflow you'd deploy at your operation has been pressure-tested against a real operation first.
The team
A small team based in Puerto Rico, building for healthcare and operations work we know firsthand.
Chief Executive Officer
Chief Technology Officer
DevOps Engineer
Executive Sales Partner – Dominican Republic
Advisors
Senior practitioners and operators who guide our healthcare strategy, compliance posture, and clinical workflow design.

Healthcare Advisor
Healthcare Advisor

Healthcare Advisor
Where we are
Puerto Rico is a deliberate choice. Bilingual EN/ES by default, healthcare-density that produces real operational pressure, and a regulatory bridge between US healthcare requirements and Latin America's growing markets.
Our team is distributed-friendly — we hire across PR and the US — but the core engineering and customer success functions run from San Juan. Customers reach a real human, in their preferred language, the same business day.
Built in Puerto Rico. Built for operators.
Book a 30-minute working session. No pitch deck — we'll show you what we built and how customers use it.
Book a demoHIPAA-compliant · BAA available · Built in Puerto Rico
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HIPAA-compliant · BAA available · Built in Puerto Rico