Routina was born inside Flexio — a healthcare logistics company that hit the same coordination wall every operator hits. We built our own AI tools, watched them work, and decided to make them available to others.
The story
Flexio launched in 2020 to handle pharmaceutical and clinical logistics across Puerto Rico — work that requires coordination across pharmacies, EHRs, dispatch software, payer systems, and customer communication channels, all running at hospital-grade reliability.
After serving Baxter, Smith & Nephew, MMM, and Puerto Rico's largest pharmacy and home care networks, we hit a ceiling that's familiar to every operator: the systems didn't talk to each other. Phone calls, spreadsheets, and tribal knowledge held the operation together — and every new customer added more glue work, not more revenue.
We built our own AI tools to coordinate across our stack. They worked better than we expected. So we extracted the platform, hardened it for healthcare-grade compliance, and made it available to other operators. That platform is Routina.
It's middleware for AI teammates. It runs on top of the systems you already use — no migration, no lock-in. It's healthcare-native by design, but the architecture works wherever multi-step coordination is the bottleneck. We still run Flexio on it. Every workflow you'd deploy at your operation has been pressure-tested against ours first.
The team
A small team based in Puerto Rico, building for healthcare and operations work we know firsthand.
CEO & Head of Product
Growth, Product strategy and customer relationships. Engineer and PMP-certified. Background in governmental IT projects and business before founding Flexio.
Chief Technology Officer
Leads platform engineering. Designed Routina's teammate runtime, integration layer, and the production infrastructure that runs our customers' workflows.
Executive Partner
Manages partner relationships, channel development, and external stakeholder engagement. Co-Founder of Flexio.
VP of Operations
Runs day-to-day operations across both Flexio and Routina. Ensures customer deployments, compliance workflows, and internal coordination ship on time.
Executive Sales Partner – Dominican Republic
Advisors
Senior practitioners and operators who guide our healthcare strategy, compliance posture, and clinical workflow design.

Healthcare Advisor
Healthcare Advisor

Healthcare Advisor
Where we are
Puerto Rico is a deliberate choice. Bilingual EN/ES by default, healthcare-density that produces real operational pressure, and a regulatory bridge between US healthcare requirements and Latin America's growing markets.
Our team is distributed-friendly — we hire across PR and the US — but the core engineering and customer success functions run from San Juan. Customers reach a real human, in their preferred language, the same business day.
Built in Puerto Rico. Built for operators.
Book a 30-minute working session. No pitch deck — we'll show you what we built and how customers use it.
Book a demoHIPAA-compliant · BAA available · Built in Puerto Rico
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HIPAA-compliant · BAA available · Built in Puerto Rico