AI teammates for getting health products from the dock to the bedside.
Routina runs order intake, supply-chain visibility, customs documents, delivery, and customer support for pharmaceutical, medical device, and medical supply distributors — on top of the ERP, 3PL, and carrier systems you already use. Built inside the operation that delivers for Baxter and Smith & Nephew.
PAINS → SOLUTIONS
What slows a distributor down, and what Routina does about it.
Your product moves through suppliers, forwarders, brokers, warehouses, and carriers — and your customers are hospitals, clinics, and pharmacies that can't wait. Every handoff is a place where time, visibility, and margin leak out.
PAIN
High staff turnover
Customer service reps, dispatchers, and drivers turn over constantly. Every departure takes customer-specific know-how with it, and every new hire restarts training.
SOLUTION
Knowledge that stays when people leave
Each customer's ordering, pricing, routing, and invoicing rules are configured once in Routina, not kept in someone's head. Agents keep the routine work moving through every resignation, and new hires step into a process that's already running.
PAIN
Doing more with the same team
Order volume and customer count grow faster than headcount. The team spends the day retyping orders and answering status calls.
SOLUTION
Operate more efficiently
Agents take intake, pricing, routing, documents, and status questions. At one healthcare logistics operation running Routina, dispatcher productivity nearly tripled.
PAIN
Hurricanes, outages, and people out
A storm closes the port, the power goes out, a key coordinator is on vacation — and hospitals still need their product.
SOLUTION
Business continuity
Agents work around the clock with the full history of every order, shipment, and customer. When a person or a site is out, the work is picked up by the team and the agents — and nothing depends on who was on shift.
PAIN
The last mile is out of your hands
Deliveries to hospitals, clinics, and pharmacies depend on carriers you can't see into — and a missed delivery has clinical consequences.
SOLUTION
Access to the Last-Mile Management Module
Driver network, routing, delivery windows, proof of delivery, cold-chain and chain-of-custody records, pricing, and driver pay — the same logistics platform Flexio runs for Baxter and Smith & Nephew.
PAIN
Orders on every channel
One hospital sends orders through an API, another by email, a pharmacy calls at 7am. Someone retypes all of them.
SOLUTION
One order queue
Order Intake normalizes API, email, and phone orders into one standard record, priced against each customer's contract and ready for dispatch.
PAIN
Visibility stops at every handoff
Supplier, forwarder, customs broker, 3PL warehouse, carrier — each on its own system, each sending updates by email. Customs paperwork gets chased after arrival.
SOLUTION
One chain instead of five inboxes
The 3PL Manager tracks POs, consolidation, and the document chain, assembles the customs packet before arrival, and mirrors your 3PL's inventory several times a day.
PAIN
Traceability and cold chain under audit
DSCSA traceability, lot and expiry tracking, and temperature records have to be complete — and reconstructing them after the fact takes days.
SOLUTION
Records captured as the product moves
Every handoff — receiving, allocation, dispatch, delivery — is logged with who, what, when, and where, so the chain-of-custody record is complete before anyone asks for it.
PAIN
"Where's my order?"
Hospital buyers and pharmacy staff call and email for status, and customer service answers the same question all day.
SOLUTION
Status answered from live data
Support Coordinator answers status questions by email, SMS, or WhatsApp from live order and delivery data, and escalates exceptions with the order history attached.
THREE OPERATIONS, ONE PLATFORM
Where Routina runs in health distribution.
Three operational shapes we see most. They share a platform but not a workflow. Each has its own agents, integrations, and rhythm.
Pharmaceutical Distributors
Wholesale and specialty pharma distribution to pharmacies, clinics, and hospitals. Multi-customer order intake, shared delivery zones, cold chain, and DSCSA traceability.
Routing Coordinator groups independent pharmacies in the same area into a shared zone and routes them together to maximize route density.
Medical Device & Supply
Devices, implants, and medical supplies delivered to hospitals and surgical centers. Time-critical deliveries, clinical-priority re-routing, proof of delivery, and customer invoicing.
Dispatch Coordinator rebuilds 47 daily stops when a clinical-priority delivery comes in at 7am — every driver gets the new sequence on their phone, customer ETAs update automatically.
Import & Cross-Border
Distributors importing product and moving it across borders through forwarders, customs brokers, and partner 3PLs. Active in the Caribbean and Latin American corridor through the ARK Logistics partnership (Grupo Rizek).
Finance & Contract Management validates the customs liquidation report and assembles a single customs packet for the broker before the shipment arrives.
ORIGIN
We deliver for health distributors every morning.
Routina was built inside Flexio — a healthcare logistics operation delivering across Puerto Rico for Baxter International, Smith & Nephew, MMM, Triple-S, and the largest specialty pharmacies on the island. Every agent was first run against real clinical SLAs, real customer escalations, and real driver shortages.
That's why the platform covers the whole chain — supplier PO, customs, warehouse, dispatch, proof of delivery, invoice — instead of one slice of it.
IN PRACTICE
Two distribution workflows, start to finish.
What each step is, which agent owns it, what integration it touches, and what the operator sees.
COMPLIANCE
Healthcare-grade by default.
Not features we added. Conditions we built in — because in health distribution, a missed delivery has clinical consequences.
Chain of Custody & DSCSA
Every handoff — receiving, allocation, dispatch, delivery — is time-stamped and attributed, supporting DSCSA traceability for pharmaceutical product.
Cold-Chain Integrity
Temperature-sensitive shipments tracked end to end, with exceptions flagged to the team before product is compromised.
HIPAA When Patients Are Involved
Direct-to-patient deliveries carry PHI. Encryption, access controls, and audit trails are on by default. BAA available for any tier.
Audit Trails & Role-Based Access
Every agent action is scoped by permission and logged with who, what, when, and why. Audit-ready exports in seconds, not days.
INTEGRATIONS
Works with partners as they are.
Routina sits on top of your systems and your partners' systems. No migration, no rip-and-replace.
Customer APIs & Email
Orders from hospitals, clinics, and pharmacies on any channel.
TMS Platforms
Order handoff at dispatch, status mirrored back.
3PL WMS
Inventory and activity updates via API or scheduled email.
Freight Forwarder Platforms
Shipment data, consolidation instructions, and status.
Customs Broker Systems
Document access, liquidation reports, clearance status.
QuickBooks
Customer invoicing, procurement costs, and receivables.
Driver Mobile
Routes, re-sequencing, and proof of delivery.
Twilio
SMS status updates for customers and recipients.
WhatsApp Business
Customer, carrier, and driver communication in EN/ES.
Partners without an API? If they send email, Routina can work with them.
IN PRODUCTION
Health distribution running on Routina, anonymized.
Puerto Rico → Dominican Republic Pharma Distribution
Pharmaceutical distribution via the Grupo Rizek / ARK Logistics partnership. Routina runs customs coordination, inbound receiving, inventory allocation, and last-mile handoff. Full DSCSA compliance, cold-chain integrity end-to-end.
Multi-Customer Healthcare Logistics Provider
~150 daily stops across pharmaceutical, medical device, and home care segments. Routina runs morning dispatch, live re-routing, driver comms, and POD capture. Dispatcher productivity nearly tripled.
GET STARTED
Ready to see what Routina does inside a distributor?
Book a 30-minute working session. Bring your customer list and partner list — supplier, forwarder, broker, 3PL, carrier — and we'll show you where the first two teammates fit.