WHO IT'S FOR
Your product moves through five companies. Your visibility stops at every handoff.
Supplier, consolidator, freight forwarder, customs broker, 3PL warehouse, last-mile carrier — each on its own system, each sending updates by email. You own the outcome to your customer, but none of the data. Customs paperwork gets chased after arrival. Inventory is whatever the last spreadsheet said.
The 3PL Manager doesn't replace any of those partners or their systems. Routina isn't your inventory system of record — it mirrors your 3PL's WMS so agents can act on it, and it works with partners as they are, including when the only integration is a scheduled email. Built on a live import corridor into the Caribbean, packaged as a template for any company using 3PL partners — B2B distribution first, across medical devices, pharma, and general merchandise.
CAPABILITIES
Six things the module handles for you.
Procurement and consolidation
From client PO to supplier PO to consolidation — which shipments travel together, and when — with complete shipment data sent to the freight forwarder.
Document chain routing
Commercial invoices, packing lists, and bills of lading routed between supplier, forwarder, broker, and client — tracked, not forwarded and forgotten.
Customs packet assembly
Validates the customs liquidation report and assembles a single customs packet for the broker before the shipment arrives.
Warehouse mirroring
Inventory mirrored from your 3PL's scheduled WMS updates, several times a day. Your 3PL stays the system of record.
Shrink monitoring
Inventory variance tracked against your contract's shrink threshold, flagged before it becomes a year-end dispute.
Last-mile SLA tracking
Deliveries tracked against zone-based transit SLAs, with at-risk orders flagged before they breach.
IN PRACTICE
One import cycle, start to finish.
INTEGRATIONS
Works with partners as they are.
3PL WMS
Inventory and activity updates via API or scheduled automated email.
Freight Forwarder Platforms
Shipment data, consolidation instructions, and status.
Customs Broker Systems
Document access, liquidation reports, clearance status.
Supplier Portals & Email
PO confirmation and shipment documents.
QuickBooks
Procurement costs and client invoicing.
WhatsApp Business
Client and carrier communication in EN/ES.
Partners without an API? If they send email, the module can work with them.
GET STARTED
Map your supply chain as one chain.
Book a 30-minute working session. Bring your partner list — supplier, forwarder, broker, 3PL — and we'll show you where the module sits in your document flow.