AI teammates for the operators who move everyone else's product.
Routina was built inside a working healthcare 3PL — Flexio, delivering for Baxter International, Smith & Nephew, MMM, and Puerto Rico's largest pharmacy networks. The same platform now runs order intake, dispatch, routing, driver networks, proof of delivery, pricing, and invoicing for 3PLs, couriers, and last-mile carriers — on top of the TMS and WMS you already run.
PAINS → SOLUTIONS
What slows a logistics operation down, and what Routina does about it.
From the outside it's one job — get the thing from A to B. From the inside it's dispatch before sunrise, re-routing when stop 14 cancels, driver chats, status calls, and invoicing at month-end. Here's where the time goes, and where Routina takes it back.
PAIN
High staff turnover
Drivers and dispatchers turn over constantly. Every departure takes routes, client quirks, and process knowledge with it.
SOLUTION
Knowledge that stays when people leave
Each client's ordering, pricing, routing, and invoicing rules are configured once in Routina, not kept in someone's head. Agents keep dispatch and support moving through every resignation, and new hires step into a process that's already running.
PAIN
Doing more with the same team
Volume grows faster than headcount. Dispatchers spend the morning building routes by hand and the afternoon answering calls.
SOLUTION
Operate more efficiently
Agents build, push, and re-sequence routes and answer status questions. On a 47-stop day, the dispatcher spent 20 minutes on exceptions instead of 4 hours managing the route.
PAIN
Hurricanes, outages, and people out
A storm, a power outage, a dispatcher on vacation — and the morning dispatch depends on whoever is left.
SOLUTION
Business continuity
Agents work around the clock with the full history of every client, order, and route. When a person or a site is out, the work is picked up by the team and the agents — and nothing depends on who was on shift.
PAIN
Not enough drivers when volume spikes
Peak days, new clients, and driver call-outs leave routes uncovered, and growth is capped by the fleet you can hire.
SOLUTION
Access to the Last-Mile Management Module
An on-demand network of independent and staff drivers — routed, verified, priced, and paid on the same platform — so capacity scales with volume instead of headcount. See the module ↓
PAIN
Every client orders differently
One client sends an API feed, one sends email, one calls at 7am. Dispatchers retype all of it.
SOLUTION
One order queue
Order Intake normalizes API, email, and phone orders into one standard record, with each client's routing and handoff parameters applied.
PAIN
Month-end invoicing rebuilt from memory
Pricing rules live in someone's head, and invoices get reconstructed from manifests and spreadsheets.
SOLUTION
Priced and invoiced from the same records
Pricing Agent prices every order against the client's contract. Invoice Manager generates invoices from the same records, so month-end is a review, not a reconstruction.
PAIN
"Where's my package?"
Clients and recipients ask for status on whatever channel they happen to use, all day long.
SOLUTION
Status answered from live data
Customer Updates answers status questions 24/7 via WhatsApp and SMS from live GPS data, and escalates only the ones that need a human.
PAIN
Failed deliveries and billing disputes
A missed stop turns into a re-attempt, a client complaint, and an argument about what happened.
SOLUTION
Proof for every stop
POD Manager captures signature, photo, timestamp, and GPS for each stop, schedules re-attempts, and exports the record in seconds when a client disputes a charge.
THREE OPERATIONS, ONE PLATFORM
Where Routina runs in logistics.
These are the three logistics shapes we see most. They share a platform but not a workflow. Each has its own agents, integrations, and customer base.
Healthcare Logistics
Clinical-priority deliveries, pharmaceutical cold-chain, hospital supply, home care dispatch. Integrates with EHRs, pharmacy systems, and clinical scheduling tools. Built first inside Flexio for Baxter and Smith & Nephew.
Dispatch Coordinator rebuilds 47 daily stops when a clinical priority delivery comes in at 7am — every driver gets the new sequence on their phone, customer ETAs update automatically.
Last-Mile Delivery
Multi-stop residential and B2B delivery, e-commerce fulfillment, fragmented routes across urban and suburban geographies. Integrates with Google Maps, OnFleet, Twilio, WhatsApp Business, and customer-facing tracking tools.
Customer Updates fields 'where's my package?' messages 24/7 via WhatsApp — answers from live GPS data, escalates only the ones that need a human.
3PL Warehousing & Fulfillment
Multi-client warehousing, B2B distribution, and middle-mile moves. Inbound receiving, inventory allocation, client inventory visibility, shrink monitoring, and SLA tracking — plus cross-border operations through the ARK Logistics partnership (Grupo Rizek).
Business Intelligence mirrors inventory from scheduled WMS updates throughout the day and flags variance against the client's shrink threshold before it becomes a year-end dispute.
SOLUTION
The Last-Mile Management Module: your driver network, run like a gig platform.
The module manages the drivers who make every delivery: an on-demand network of independent and staff drivers, routed, verified, priced, and paid by the same platform that runs your order intake and dispatch.
Gig-Economy Driver Network
Build an on-demand pool of independent and staff drivers. Open routes and stops are offered to qualified drivers nearby, who accept from their phone — so capacity scales with volume instead of headcount.
Routing & Dispatch
Stops sequenced by geography, time windows, vehicle capacity, and priority. Cancellations and same-day orders re-route the day automatically, with live status for dispatch and clients.
Proof of Delivery (POD)
Signature, photo, timestamp, and GPS captured on the driver's phone for every stop — attached to the order as evidence for invoicing and disputes.
Driver Compliance
Licenses, insurance, vehicle documents, background checks, and training tracked with expiration alerts. A driver whose documents lapse stops receiving routes until they're renewed.
Delivery Pricing
Rate rules by client, zone, service level, distance, and surcharges — applied automatically to every stop, so what the client is billed and what the driver earns are consistent.
Driver Payables
Driver pay calculated from completed, verified stops — mileage and adjustments included. Payouts batched for approval, with a statement every driver can see.
ORIGIN
We didn't theorize logistics from outside. We built it inside a 3PL.
Routina was built inside Flexio — a healthcare logistics operation delivering across Puerto Rico for Baxter International, Smith & Nephew, MMM, Triple-S, and the largest specialty pharmacies on the island. Every Routina agent in this section was first run against real clinical SLAs, real customer escalations, real driver shortages, real exception cases — before it was made available to anyone else.
That's the difference between logistics software written by software people and logistics software written inside an operation that runs the routes every morning. The platform survives a 6am dispatch under pressure, not just a quarterly demo.
IN PRACTICE
Two logistics workflows, start to finish.
Not a feature list. Two actual flows our agents run today — what each step is, which agent owns it, what integration it touches, and what the operator sees.
COMPLIANCE
Logistics-grade by default.
Not features we added. Conditions we built in — because in healthcare logistics, the regulator and the patient are the same person.
Cold Chain Integrity
Temperature logging and alert thresholds for pharmaceutical and biological deliveries. Chain-of-custody documented from origin to recipient with timestamps.
DSCSA Pedigree Tracking
Drug Supply Chain Security Act compliance built in. Lot numbers, expiration dates, transaction history — all tracked and exportable for regulator and partner audits.
Electronic Proof of Delivery
Signature capture, photo evidence, GPS coordinates, timestamps. Court-defensible delivery records, exported in seconds for billing disputes or compliance audits.
Driver & Vehicle Compliance
Licenses, insurance, vehicle documents, and training tracked with expiration alerts. A driver whose documents lapse stops receiving routes until they're renewed.
INTEGRATIONS
The systems Routina already speaks.
Routina connects to your existing logistics stack. These are the integrations we run in production today.
Flexio Logistics
Native integration with Flexio's dispatch, manifest, and POD systems.
Google Maps
Routing optimization, traffic-aware ETAs, live driver positioning.
OnFleet
Last-mile dispatch and driver app for partner operations.
Twilio
SMS for customer ETAs and exception notifications.
WhatsApp Business
Driver comms and customer updates in EN/ES.
QBO
Invoice generation and accounts receivable for delivery runs.
ARK Logistics WMS
Warehouse management for Dominican Republic operations via the Grupo Rizek partnership.
Customs APIs
Pre-clearance filings, broker coordination, cross-border documentation.
Cold-chain sensors
IoT temperature and humidity tracking for pharmaceutical and biological deliveries.
Don't see your system? We add new integrations in days, not quarters.
IN PRODUCTION
Real logistics operations, anonymized for competitive reasons.
Three anonymized profiles of logistics operators running Routina in production right now.
Healthcare 3PL, Puerto Rico
Multi-customer healthcare logistics provider. ~150 daily stops across pharmaceutical, medical device, and home care segments. Routina runs morning dispatch, live re-routing, driver comms, and POD capture. Dispatcher productivity nearly tripled.
Cross-Border Pharma Distribution, Caribbean Corridor
Pharmaceutical distribution from Puerto Rico to Dominican Republic via Grupo Rizek / ARK Logistics partnership. Routina runs customs coordination, inbound receiving, inventory allocation, and last-mile handoff. Full DSCSA compliance, cold-chain integrity end-to-end.
Specialty Pharmacy Last-Mile Network
Multi-location specialty pharmacy with same-day patient delivery. Routina runs route optimization, driver comms, patient updates, and exception handling. Patient satisfaction improved measurably; failed-delivery re-attempts dropped significantly.
GET STARTED
Ready to see what Routina does inside a logistics operation?
Book a 30-minute working session. We'll map your dispatch flow, identify the first two teammates to deploy, and show you how Routina runs in a real 3PL — not in a demo environment.