Built for the coordination work that defines logistics operations.
Routina was built inside a working healthcare 3PL — Flexio, delivering for Baxter International, Smith & Nephew, MMM, and Puerto Rico's largest pharmacy networks. The same platform now runs dispatch, routing, last-mile delivery, and cross-border operations across logistics teams that don't have time for software that gets in the way.
SCOPE
Logistics isn't one job. It's a tangle of jobs.
Logistics looks like one operation from the outside — get the thing from A to B. From the inside, it's a tangle: dispatch decisions before sunrise, route re-planning when stop 14 cancels, driver communication across WhatsApp and SMS, customer 'where's my delivery' questions at 4pm, billing reconciliation at month-end, exception handling for the deliveries that didn't go to plan.
Routina works because it doesn't pretend these are one workflow. The agents that run dispatch are different from the ones that handle driver comms. The integrations are different. The data flows are different. What stays consistent is the platform underneath — built for healthcare logistics, where missing a delivery has clinical consequences, then extended to every logistics operation that needs the same rigor.
THREE OPERATIONS, ONE PLATFORM
Where Routina runs in logistics.
These are the three logistics shapes we see most. They share a platform but not a workflow. Each has its own agents, integrations, and customer base.
Healthcare Logistics
Clinical-priority deliveries, pharmaceutical cold-chain, hospital supply, home care dispatch. Integrates with EHRs, pharmacy systems, and clinical scheduling tools. Built first inside Flexio for Baxter and Smith & Nephew.
Dispatch Coordinator rebuilds 47 daily stops when a clinical priority delivery comes in at 7am — every driver gets the new sequence on their phone, customer ETAs update automatically.
Last-Mile Delivery
Multi-stop residential and B2B delivery, e-commerce fulfillment, fragmented routes across urban and suburban geographies. Integrates with Google Maps, OnFleet, Twilio, WhatsApp Business, and customer-facing tracking tools.
Customer Updates fields 'where's my package?' messages 24/7 via WhatsApp — answers from live GPS data, escalates only the ones that need a human.
3PL Warehousing & Middle Mile
B2B distribution, cross-border operations, customs clearance, partner 3PL coordination. Active in the Caribbean and Latin American corridor through the ARK Logistics partnership (Grupo Rizek) for Dominican Republic pharmaceutical operations.
Customs Coordinator manages the document flow for cross-border pharma shipments — pre-clearance filings, broker coordination, ARK warehouse handoff, last-mile dispatch handoff — all tracked in one timeline.
ORIGIN
We didn't theorize logistics from outside. We built it inside a 3PL.
Routina was built inside Flexio — a healthcare logistics operation delivering across Puerto Rico for Baxter International, Smith & Nephew, MMM, Triple-S, and the largest specialty pharmacies on the island. Every Routina agent in this section was first run against real clinical SLAs, real customer escalations, real driver shortages, real exception cases — before it was made available to anyone else.
That's the difference between logistics software written by software people and logistics software written inside an operation that runs the routes every morning. The platform survives a 6am dispatch under pressure, not just a quarterly demo.
IN PRACTICE
Two logistics workflows, start to finish.
Not a feature list. Two actual flows our agents run today — what each step is, which agent owns it, what integration it touches, and what the operator sees.
COMPLIANCE
Logistics-grade by default.
Not features we added. Conditions we built in — because in healthcare logistics, the regulator and the patient are the same person.
Cold Chain Integrity
Temperature logging and alert thresholds for pharmaceutical and biological deliveries. Chain-of-custody documented from origin to recipient with timestamps.
DSCSA Pedigree Tracking
Drug Supply Chain Security Act compliance built in. Lot numbers, expiration dates, transaction history — all tracked and exportable for regulator and partner audits.
Electronic Proof of Delivery
Signature capture, photo evidence, GPS coordinates, timestamps. Court-defensible delivery records, exported in seconds for billing disputes or compliance audits.
Chain of Custody Across Borders
Cross-border shipments tracked through customs filings, partner 3PL handoffs, warehouse receiving, and last-mile delivery — one continuous chain, not a series of handoffs.
INTEGRATIONS
The systems Routina already speaks.
Routina connects to your existing logistics stack. These are the integrations we run in production today.
Flexio Logistics
Native integration with Flexio's dispatch, manifest, and POD systems.
Google Maps
Routing optimization, traffic-aware ETAs, live driver positioning.
OnFleet
Last-mile dispatch and driver app for partner operations.
Twilio
SMS for customer ETAs and exception notifications.
WhatsApp Business
Driver comms and customer updates in EN/ES.
QBO
Invoice generation and accounts receivable for delivery runs.
ARK Logistics WMS
Warehouse management for Dominican Republic operations via the Grupo Rizek partnership.
Customs APIs
Pre-clearance filings, broker coordination, cross-border documentation.
Cold-chain sensors
IoT temperature and humidity tracking for pharmaceutical and biological deliveries.
Don't see your system? We add new integrations in days, not quarters.
IN PRODUCTION
Real logistics operations, anonymized for competitive reasons.
Three anonymized profiles of logistics operators running Routina in production right now.
Healthcare 3PL, Puerto Rico
Multi-customer healthcare logistics provider. ~150 daily stops across pharmaceutical, medical device, and home care segments. Routina runs morning dispatch, live re-routing, driver comms, and POD capture. Dispatcher productivity nearly tripled.
Cross-Border Pharma Distribution, Caribbean Corridor
Pharmaceutical distribution from Puerto Rico to Dominican Republic via Grupo Rizek / ARK Logistics partnership. Routina runs customs coordination, inbound receiving, inventory allocation, and last-mile handoff. Full DSCSA compliance, cold-chain integrity end-to-end.
Specialty Pharmacy Last-Mile Network
Multi-location specialty pharmacy with same-day patient delivery. Routina runs route optimization, driver comms, patient updates, and exception handling. Patient satisfaction improved measurably; failed-delivery re-attempts dropped significantly.
GET STARTED
Ready to see what Routina does inside a logistics operation?
Book a 30-minute working session. We'll map your dispatch flow, identify the first two teammates to deploy, and show you how Routina runs in a real 3PL — not in a demo environment.